Total Unduplicated Reach and Frequency
Optimize Your Product Line with TURF
Total Unduplicated Reach and Frequency (TURF)
Service Description
Select several products, flavors, tastes, or other items from a large pool to maximize the Reach and Frequency.
Targeting Team
Eugene Antipov, PhD in Econometrics, Professor of Business Analytics. Eugene was in charge of quantitative data analysis for Heinz, Tuborg, Valio, and other multinational corporations. For more details check Eugene's professional bio.
Elena Pokryshevskaya, PhD in Quantitative Marketing, Professor of Data Analytics, Marketing Science Consultant
Options &
Pricing
Advanced TURF analysis
Our TURF app is FREE. However, its online version may not be able to handle extra-large optimization problems, so it may need to be run locally on a powerful machine.
If you need our assistance, we will provide you with a comprehensive TURF report, helping you determine the optimal product line size and identify the best possible combinations of items for that line.
Pricing
A comprehensive TURF analysis of your data is available for a fixed fee $1000.